Paul Mitchell: Platinum Blonde Shampoo 

Brightens Blonde, Gray or White Hair
A combination of extremely mild surfactants gently cleanses and cares for color-treated and natural hair with platinum pigments. Helps brighten whites and grays and neutralize warmth in ultra pale blondes.

*Brightens - Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.
*Hydrates and Adds Shine - A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.
*Gently Cleanses - Mild ingredients cleanse while retaining moisture and softening the hair.

How to Use: Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.