• ADA Accepted Effective for Sensitive Teeth: hello sensitivity relief toothpaste provides the maximum strength FDA allowed antisensitivity active Ingredient (potassium nitrate) over the counter
• Gently Whitens: no bleach, just a gentle whitening toothpaste that removes surface stains for a brighter smile
• Magnificently Moisturizes, Calms and Soothes: thoughtfully formulated to soothe and moisturize with aloe vera and coconut oil
• Minterestingly Delicious: family farmed fresh mint will take your taste buds to their happy place
• Prevents Cavities Protects Tooth Enamel: hello sensitivity relief fluoride toothpaste is formulated with fluoride to help protect tooth enamel and guard against cavities
• Know Your Toothpaste: no peroxide, no artificial dyes, colors, flavors, or sweeteners, no sls/sulfates, no parabens, no microbeads, no triclosan, and no gluten