Dr. Bronner's All One Toothpaste is made from a simple and effective formula, with 70% organic ingredients you know and trust. Fluoride & SLS-free, their low-foaming toothpaste uses organic menthol crystals to freshen breath naturally. Organic coconut flour & fair trade organic coconut oil helps to gently remove plaque and whiten teeth, while organic aloe helps soothe gums. Vegan & cruelty-free, with no artificial colors or flavors, carrageenan, preservatives, synthetic sweeteners or detergent foaming agents—none!